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Whilst SEO forms the basis of most digital marketing campaigns.

This works because it’s bad for a website's SEO to be linking to pages that don’t exist.

To perform this technique successfully you’ll need an SEO tool that allows you to crawl pages and find broken links and an outreach tool that lets you hunt down email addresses.

You’ll also need to find out what was once on that now broken page. Fortunately, you can do this with the Wayback Machine, a free archive of web pages from different moments in time.

Here’s the process you can expect to follow if you use this tactic:

    Choose a website that exists within your niche and publishes content you would happily have a link from (e.g., If I owned a business that sold skin treatments and essential oils, I would look for a website within the aromatherapy space, which could be a competitor business or a blogger).
    Use your SEO tool to find any 404 links, the pages with the most referring domains or links, or a page that you know you have a product or collection on. Use the Wayback Machine to get an idea of what was on that page and see if you can create similar content to what was covered on it. Note: You should never copy the text from a dead page, as this is copyright infringement.
    Use your outreach email tool to find the content manager and reach out to let them know about the broken link, how this is bad for their SEO and reader experience, and that you have a page covering this topic. Hopefully, the end result will be they replace a broken link with a link to your business.

Unlinked mentions are when your business is written about on another site without a link back to you.

For instance, your business might be given as an example in an article that sells comfy loungewear apparel but doesn’t link to your homepage.

With tools like Google Alerts or some SEO tools that have this feature, like ahrefs, you can get a notification to your inbox if your site is mentioned.

Once you feel that getting a link from this site is worth reaching out to the writer or content manager, then go ahead and ask for a link to be credited to your mentioned business.

Passive link building

Passive link building involves daily duties or business as usual but can help compound your SEO efforts over time, even though they’re not typical SEO-enhancing activities.

    Create an amazing product or service. The easiest way to get people talking about your business online is to have a great product or service that’s worth talking about. This is when people share your business with friends and family because you’re doing something special that makes you stand out. This takes a while to catch wind, but it’s the best way to build a business and a solid SEO tip.
    

So focus on providing amazing service.
    
    You don’t have to go above and beyond—it’s a matter of doing the little things really well and finding moments to deliver delight. Remember this saying: “People remember what you did long after they forget what you said.”
    Responsive on social media.
    
    Being responsive on social media isn’t about jumping on any and all conversations, or joining in on the banter between brands on Twitter. It’s about getting back to your customers when they reach out for help. Once you get the basics down, then you can consider liking or commenting on Instagram posts or Stories where your passionate fans tag your products.
    
    Build connections with social media and online influencers. This is thought of as networking, but a better way to think about it is as trying to make friends online. If you know what an influencer or passionate writer of the field is interested in, send them that article or product they would love, or leave a thoughtful comment on their post.
    
What is SEO in digital marketing?

It comes down to building trust with these people. Once you have trust, then you have attention. Once you have attention, you have enrollment and permission to share ideas or your perspective.
    
    Converse on forums and discussion boards and comment on blogs. Being present in communities like Reddit, Quora, or niche industry forums where your ideal audience hangs out online can help you build a good reputation and eventually customers. Use these spaces to encourage conversations with the right people, respond thoughtfully, and drive excitement and enthusiasm.
    
    But be careful of promoting your business too often. Aim to only do that if the person is looking for recommendations or your product solves the problem they describe in the comment.

When customers research products in your category, you want your store to be one of the top search results.

What is the difference between SEO and SEM?

But the only way for them to see your page in the results is to put time and effort into learning the rules that govern search engines and apply those rules to the structure and content of your site.

Working on SEO for your store can feel overwhelming in the beginning, but once you get the hang of it and iron out any issues, it can be as simple as tweaking pages to help them rank better and finding new keywords to create pages for. You’ll begin to see results slowly, but you will see movement increase over time, and SEO will be a great flywheel to bring in new customers for your business.

How do I start SEO?

    Find a keyword which has good search volume
    Understand the search intent of your keyword
    Write your page using your keyword research data
    Optimize your page meta title and description
    Publish your page
    Build links to your page or website

The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on increasing organic traffic, while SEM includes both increasing organic traffic and running paid ads to increase traffic.

SEO Agency is the SEO company trusted by hundreds of Singapore businesses like yours.

Search engine optimization by the professionals in Singapore. Our SEO services will boost the visibility of your business and gain you more customers than ever before.

No matter what the size of your business is or what industry you’re involved in, our SEO packages are tailored to deliver the best results for you.

hoose Leading Seo Agency in Singapore
As Singapore’s leading SEO company, we are able to offer custom tailored campaigns to suit each clients’ specific needs.

When it comes to SEO, no one can match the skills of our SEO professionals.

They will develop an SEO campaign that will bring more traffic to your site, maximise your conversion rates and put more cash in your pockets!
The only way to see what is going on is to scrutinise your site and your competitors to see what works and what doesn’t.

Your site must have content that offers real value for your customers and search engines. Our SEO team offers the best content in the industry.

We also offer our clients a wide range of complementary digital services, including pay-per-click advertising, social media marketing, conversion rate optimisation, and web design and development.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Our Results Are Guaranteed

SEO Agency is one of the most trusted names in Singapore and throughout Southeast Asia. Backed by a reputation of success and guaranteed services that drive results, we will deliver the results you want.

With a team of expert technical specialists behind the wheel, we offer our 90-day ironclad guarantee, utilising state-of-the-art web marketing strategies and SEO Services, delivering tangible results your business expects.

SEO Agency provides access to our exclusive analysis and 24/7 reporting system. Our reports are custom designed to show you, in the simplest way possible, what results you are getting.

We avoid verbose qualitative reports, instead using clear graphs and tables to clearly outline everything from your website’s traffic levels to search engine rankings for each keyword that is being targeted.



Keyword Analysis

Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.

The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors.

Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.

Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.

Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.

Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.

Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.

A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.

Today, there are hundreds, if not thousands, of SEO agencies out there.

And each one of them is good for something.

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

Our SEO services

We’re not big on bragging, but we’re genuinely experts at what we do. Our wide range of SEO services are always evolving to keep on top of emerging trends, and designed to be bespoke so that we can deliver the best results for you. Take a look at our SEO expertise:
Ecommerce SEO

Create a great online shopping experience that gets your best products seen and sold with an intelligent ecommerce SEO strategy.

Learn more
International SEO

Global success requires an international SEO strategy. We’ll take your business to the next level overseas.

Learn more

Local SEO

Your SEO strategy needs to focus on attracting the right audience. If you run a local business, we’ll make sure you’re found by the right people, in the right area.

Learn more about our content marketing strategy !

App store optimisation

Our experts will make sure your app is easily found in search results and delivering great results.

Our approach to SEO

SEO is well known for being a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines.

But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

SEO Content strategy

Content is king in the land of Search Engine Optimisation. Digital Launch has an extended knowledge on how content should be delivered.

From written content of blog posts, web pages and social media posts to photography and SEO photo editing for speed and SEO.

Our content guidelines will also make it easy for you or your staff to follow our lead if you have your own content writers/providers.

SEO website analytics

So how do you rank and how do we show progress? The truth lies in the numbers and we will provide you with just that.

Before we start you will receive a Baseline report where you can see all the current rankings on relevant keywords. Then we work our magic an every month provide you an extensive report of our progress and increase in visibility.

Our report will display the visibility rate in total, rankings per keyword but also rankings of your competitors and how they are doing.

As you may know as the newest update from Google, Google will highlight search results that have a great page experience?

It means if Google sees your website users have a poor experience on your pages, measured by a new set of metrics called Core Web Vitals, Google may not rank those pages as high as they used to be.

This update is called the Google Page Experience update and Google has just announced in April 2021 that the page experience signals in ranking won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.

The new page experience signals combine Core Web Vitals with the existing search signals including mobile-friendly updates, safe-browsing penalty, HTTPS-ranking boost, and intrusive interstitial guidelines while refining metrics around speed and usability.

SEO is a fast-changing game and it is a lot of work you need to do for Google updates, we know. But be ready and be ahead of your competitors or you will leave behind.

At Digital Launch, our team is well-balanced between SEO specialists, UX UI designers, and also expert web designers. By saying that we make sure that your website is always updated according to the latest update from Google Search Engine.

What does an SEO company do? Do I even need SEO services? We answer these questions and more in this detailed guide.

As an Organic Team Lead here at Vietnam SEO, I’ve worked in the SEO field for a while.

While some things in the digital marketing industry change rapidly (Google algorithms, consumer expectations, digital technology), one thing sure hasn’t—when I tell a business owner (or a friend, or a family member) that I work in SEO.

I get the same two questions I’ve been getting since I began my career:

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.

Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.

White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:

    Whether or not your website is secure (HTTPS vs. HTTP)
    Whether or not your website is mobile-friendly
    How fast web pages load on your site
    Whether a web page has the correct schema markup (type of website code)
    The quality of your web pages’ content
    The length of your web pages’ content
    Presence of social signals that point back to your website
    Presence of quality backlinks that point back to your website
    Whether or not you have optimized images on your web pages
    The search intent of the user

How do we influence all these factors? Strategically.

WebSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

    HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.

txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
    Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.

Vietnam seo master

If you want to do PPC advertising - AdWords is very easy, anyone with international credit cards such as VISA, MASTER CARD is able to register and run ads.
It is much more difficult to do SEO, you can spend a few million dollars to learn SEO or you can hire professional translators to do the job for you faster.
SEM is considered as a tool in marketing and promoting brands, products and services on the Internet. Adwords is short-term: promotion, ... Good will help the website can reach more than 70% of the traffic coming from Google, increasing your credibility and brand on the Internet.
Implementing SEO is a very independent job. But to achieve the best effect, it should be used in conjunction with other tools such as: Social Media, Email Marketing, ..
In Vietnam, SEO is increasingly popular, considered as a money-making profession, a thought-provoking job or a unique creative field! It is estimated that more than 20,000 people are practicing SEO and this number continues to increase.
The role of SEO with Internet Business Entrepreneurship


You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword.

According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.

Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic.

#3 – Trackable Results to Measure

Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time.

No matter what an SEO company has done in the past, your new SEO agency can help you generate strong results. In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more!

This can be extremely helpful to further understand what people search for when they want to learn more about your company.

By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.

It’s important to ask your SEO company to give you such information because it provides a breakdown of your results.

Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on.

This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.

What are SEO Services?

SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.

The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.

In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.

Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?

The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.

They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit

Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:

    Looking at your site’s architecture to make sure it appears in the search engines
    Figuring out for which keywords your website ranks for
    Analyzing the speed of your website
    And much more

This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.

For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.

The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.

This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future.

In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy

After completing a strong deep-dive analysis as we call it at K6, your SEO company is ready to create an SEO game plan & strategy tailored to your needs and goals. The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.

A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have SEO goals that fit exactly your type of business.

For example, an SEO agency like K6can have the goal of generating leads while an eCommerce brand might want to generate sales on their website directly.

Not only will your SEO game plan & strategy include your long term goals but it should also include the tactics that will be used to take your business from where it is to where it can be.

One word of advice, if your SEO company can’t explain in simple words what their strategy is, it’s probably because they aren’t quite qualified. Fully understanding an SEO concept means you should be able to make anyone understand the different concepts.

It’s often a red sign because you want to feel like you are collaborating with the agency. You don’t want to feel left in the dark.

When it comes to SEO tools, there isn’t a lack of them. There are more than a hundred different tools that do similar things.

Based on your SEO game plan & strategy, your SEO company should guide you in the right direction in having the best tools in place to achieve your goals.

In these tools, you’ll find the following:

    Keyword ranking
    Backlink analysis
    Organic traffic
    Broken URL reports
    And much more

These tools will allow your SEO company to make sure their SEO efforts are bringing the desired results. They will also make sure they don’t miss any interesting opportunity to generate even more results with low hanging fruits.

It will also be super valuable for you because you will be able to track the results and take a look at relevant insight to collaborate with your SEO company. The more dedicated you are to help us, the more we can help you!

A strong and experienced SEO company will guide you in the right direction when it comes to the hundreds of tools available based on your SEO goals. The most used are SEMrush, AHref and Serpstat.

With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized!

#4 – Initial SEO Set Up

After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign.

The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take:

    Minimizing your code if possible
    Optimizing your website images
    Making sure your website is mobile-friendly
    Setting up your website architecture correctly
    Making sure your website is connected to Google Analytics and Google Search Console
    Finding the actual keywords they want to focus on initially for your SEO campaign

When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on.

Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one.

Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics.

Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled.

#5 – Constant SEO Optimization & Work

Once everything is set, it’s time to start watching the results pour in and keep optimizing.